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Persuasive Technology: Using Computers To Change What We Think And Do

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Persuasive Technology: Using Computers To Change What We Think And Do

by B. J. Fogg and B. J. Fogg

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Publication Date: 2003-01-04

Paperback

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Online Price: $93.95

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Persuasive Technology: Using Computers To Change What We Think And Do

Product details

ISBN:: 9781558606432
Category:: General
Format:: Paperback
Publication Date:: 2003-01-04
Series:: Interactive Technologies
Illustrations:: black & white illustrations
Country of origin:: United States
Pages:: 312
Dimensions (mm):: 235x191x16mm
Weight:: 540g

Synopsis

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.