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The End Of Advertising As We Know It

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The End Of Advertising As We Know It

by Sergio Zyman, Armin Brott, Sergio Zyman and Armin Brott

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Publication Date: 2004-01-09

Paperback

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Received in 12-18 working days after dispatch

Received in 12-18 working days after dispatch

Received in 12-18 working days after dispatch

Online Price: $28.95

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The End Of Advertising As We Know It

Product details

ISBN:: 9780471429661
Category:: Sales & Marketing: Advertising
Format:: Paperback
Publication Date:: 2004-01-09
Illustrations:: illustrations
Country of origin:: United States
Edition:: New edition
Pages:: 256
Dimensions (mm):: 225x152x18mm
Weight:: 320g

Synopsis

The End of Advertising as We Know It uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of advertising: sell the product. Readers will learn how advertising died, what killed it, and how to revive it for the better.