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Change: How to Make Big Things Happen

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Change: How to Make Big Things Happen

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Drawing on deep-yet-accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.

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  • Description
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How did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I? Why did Twitter take hold while G... oogle+ has failed? What surprising lessons can we learn from Covid 19? From the spread of Covid-19 to the rise of political polarisation, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works. Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.
  • Format: Paperback / softback
  • Publication Date: 10/02/2021
  • Publisher: John Murray Press
  • Country of Origin: United Kingdom
  • Pages: 352
  • Dimensions (mm): 232x152x32mm
  • Weight: 420g
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  • Format:Paperback
  • Publication Date: 10/02/2021
  • Author:Damon Centola

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It pays to ring the store first if you are planning a special journey to buy a particular product, as stock is only updated overnight and can be sold throughout the day.

In Store Only These products are not available to order online. Please use the Check in Store tool on the product details page to see if a store near you has stock.
To check instore availability : Select your Region, then click the Check InStore button.
It pays to ring the store first if you are planning a special journey to buy a particular product, as stock is only updated overnight and can be sold throughout the day.

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