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Mapping Innovation: A Playbook for Navigating a Disruptive Age

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Mapping Innovation: A Playbook for Navigating a Disruptive Age

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Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small

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Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small Mapping Innovation is a strategic guide for focusing your organization's in... novation efforts where it counts. It helps you ask the right questions, map the innovation space, and define which approach is most likely to solve the specific problems and opportunities you face. In essence, this book enables you to choose the right tools for the job and build a solid strategy based on sound principles, rather than conjecture. In the end, you will understand how to develop new models to disrupt the marketplace, expand your efforts to reach ever larger audiences and customers, and leverage digital space to your advantage.
  • Format: Hardback
  • Publication Date: 23/05/2017
  • Publisher: McGraw-Hill Education
  • Illustrations: 15 Illustrations, unspecified
  • Country of Origin: United States
  • Pages: 240
  • Dimensions (mm): 234x155x25mm
  • Weight: 451g
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  • Format:Hardback
  • Publication Date: 23/05/2017
  • Author:Greg Satell

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