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New Releases
Power Play

New Releases
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New Releases
Power Play

$37.99

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The fast-paced business story of Tesla: Elon Musk's battle to build the mass-market electric car to change the world. Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.

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The fast-paced business story of Tesla: Elon Musk's battle to build the mass-market electric car to change the world. Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to buil... d the world's greatest car and the race to drive the future. Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy - his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.
  • Format: Paperback / softback
  • Publication Date: 27/08/2021
  • Publisher: Ebury Publishing
  • Country of Origin: United Kingdom
  • Pages: 400
  • Dimensions (mm): 235x154x31mm
  • Weight: 492g
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  • Format:Paperback
  • Publication Date: 27/08/2021
  • Author:Tim Higgins

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It pays to ring the store first if you are planning a special journey to buy a particular product, as stock is only updated overnight and can be sold throughout the day.

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