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Publicity Tactics: Insights on Creating Lucrative Media Buzz

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Publicity Tactics: Insights on Creating Lucrative Media Buzz

$30.95
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Includes clearance. Not available in conjunction with any other offer. Offer ends 29th May 2019.
Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magaz...

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Shipping in 10-12 days

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Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your cr... edibility and visibility and boost your sales from publicity. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention. I really liked two things about Marcia Yudkin's new book, Publicity Tactics: 1) Easy to consume nuggets that allow the reader to turn to a page, read a strategy and put it into immediate use and 2) Real life examples of someone who lives it rather than just reports on what some publicity tactics are. If you're hiring a new full or part time publicity person to your team, have them read Marcia's book in their first week as part of their training! -Christopher Knight, CEO, EzineArticles.com Marcia Yudkin has succeeded at distilling absolutely everything we need to know to get media attention into a quick read offering indispensable tips, action steps, and anecdotes. It's an essential resource for every busy business owner who wants-and needs-to get priceless publicity. -Sandra Beckwith, author of Publicity for Nonprofits and Streetwise Complete Publicity Plans In a book that is as personable and straightforward as she is, Marcia Yudkin offers a complete guide to generating media attention while demystifying the world of publicity. Publicity Tactics is chock-full of insights, tips, tactics, and real-world examples that can put any practitioner on equal footing with a high-priced PR firm. -Mickie Kennedy, Founder and CEO, eReleases.com
  • Format: Paperback / softback
  • Publication Date: 15/11/2010
  • Publisher: Creative Ways Publishing
  • Illustrations: black & white illustrations
  • Country of Origin: United States
  • Dimensions (mm): 216x140x10mm
  • Weight: 222g
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  • Format:Paperback
  • Publication Date: 15/11/2010
  • Author:Marcia Yudkin

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It pays to ring the store first if you are planning a special journey to buy a particular product, as stock is only updated overnight and can be sold throughout the day.

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