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That Will Never Work

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That Will Never Work

$27.99
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and DVD adoption seemed as imminent as flying cars. These were the widely accepted laws of the land in 1997 when Marc Randolph had an idea.
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Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and DVD adoption seemed as imminent as flying cars. These were the widely accepted law... s of the land in 1997 when Marc Randolph had an idea. It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats, that Randolph would pitch to his business partner, Reed Hastings. But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work. What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What is success? From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.
  • Format: Paperback / softback
  • Publication Date: 31/08/2021
  • Publisher: Octopus Publishing Group
  • Country of Origin: United Kingdom
  • Pages: 320
  • Dimensions (mm): 196x126x26mm
  • Weight: 280g
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  • Format:Paperback
  • Publication Date: 31/08/2021
  • Author:Marc Randolph

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It pays to ring the store first if you are planning a special journey to buy a particular product, as stock is only updated overnight and can be sold throughout the day.

In Store Only These products are not available to order online. Please use the Check in Store tool on the product details page to see if a store near you has stock.
To check instore availability : Select your Region, then click the Check InStore button.
It pays to ring the store first if you are planning a special journey to buy a particular product, as stock is only updated overnight and can be sold throughout the day.

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