Anastasia Zhelezniak Collection

Anastasia Zhelezniak is a self-taught embroidery artist and founder of the Whynotstitching Academy, an online stitcher offering workshops, live meet ups, courses, and exclusive designs that inspire creativity and build skills. With no formal art background, she have built a career by making embroidery approachable and exciting for modern crafters. Her designs, often inspired by botanical elements, blend traditional techniques with contemporary aesthetics, appealing to a global audience.