Keira Rumble Collection

Keira Rumble is on a mission to revolutionise the health food, wellbeing, and beauty industries. She is the founder of Habitual Beauty (stocked in Sephora), Krumbled Foods (stocked in Coles nationwide) and Mini + Me. All her products are stocked in Australia, New Zealand and the UK. KeiraGs journey to become an entrepreneur began with a pre-diabetic diagnosis in her early twenties. Inspired to change the way she lives, Keira started to look at Gprotein snacksG and Ghealthy foodsG only to realise that these supposedly healthy alternatives were actually-formulated with an unusually high sugar content-and therefore provided very little real health benefits. Disappointed by this lack of transparency, Keira decided to do something about it and so, Krumbled Foods was born, which was first to market with collagen bars in 2017.