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Blue Ocean Strategy: Expanded Edition

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Blue Ocean Strategy: Expanded Edition

$64.99

Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant. This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.

Currently In Store Only

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Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant. This international bestseller, embraced by organizations and industries worldwide, challenges everything you thou... ght you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
  • Format: Hardback
  • Publication Date: 01/02/2007
  • Publisher: Harvard Business School Publishing
  • Illustrations: illustrations
  • Country of Origin: United States
  • Pages: 320
  • Dimensions (mm): 235x156x30mm
  • Weight: 539g
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  • Format:Hardback
  • Publication Date: 01/02/2007
  • Author:W.Chan Kim, Renee A. Mauborgne

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It pays to ring the store first if you are planning a special journey to buy a particular product, as stock is only updated overnight and can be sold throughout the day.

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